Nationwide survey of 13-17 year olds reveals digital skills and aspirations of UK teens create new challenges for Government and Plc.
A survey of more than 1,100 UK 13-17 year olds points to a connected generation in control of their data security, privacy and digital rights and preparing for the Internet of Things. The findings, published today in the seventh Realtime Generation report by Logicalis UK, entitled ‘Has The Generation of Things Arrived?’ pose some big questions for UK Government and Plc. For more details, see our blog.
The survey reveals the daily life of the average UK teen includes five devices and six hours engaged in digital activity, while they expect 3D printing (80%), self-health monitoring (69%), delivery drones (42%), and holographic tech (43%) to be in everyday use by 2024.
A more digital world does not mean more risk for Realtimers; 74% say adults underestimate their online resilience, and as future employees, consumers and voters they demonstrate a demand for change.
As students they want more technology in lessons (75%) and improvements to the IT curriculum (34%), as consumers they distrust social media platforms (62%) and want organisations to work hard for their personal data (72%), and as employees they say businesses will have to update IT and flexible working practices (79%).
Chris Gabriel, co-author of the report at Logicalis UK, comments, “The statistics show Realtimers understand the value of their digital skills and plan to use them. Two thirds say they’ll build the technology they want for work themselves. Forget how ‘Millennials’ introduced BYOD into the workplace, can enterprises harness a workforce that will create and dictate their own working environments?
“The report also questions whether service organisations can match this generation’s consumer mind-set on security, data protection and privacy. It seems both the public and private sector will need to step-up transparency, personalisation and big data strategies, and make service reward outweigh security risk if they’re to convince these consumers to part with their personal information.”
The survey was conducted by ResearchBods. Further findings include:
Digital First: Footprints Get Smarter, and IoT Ready
Digital Workforce: Self-Sufficient, Entrepreneurs & The Demise of the 9-5
Digital Rights: Control of Personal Data, Sharing and Privacy
Digital Education: STEM Subjects Rule, Gender Gaps Remain
“Realtimers aspire to a digital, data-centric, connected future, but they hold the cards to the data ownership and sharing that drives this,” Gabriel adds. “Whilst this generation can bring significant value to the economy, UK Government and business must nurture these digital skills and evolve services alongside them. As we see digital footprints grow smarter, and entering the IoT, organisations must act now to keep pace.”
2015 Realtime Generation report: http://www.uk.logicalis.com/globalassets/united-kingdom/reports/realtime-generation-survey-2015/rtg-survey-2015-digital.pdf
Previous annual survey: http://www.uk.logicalis.com/knowledge-share/reports/real-time-generation-2013/
Online quantitative survey. 1,116 UK children aged 13-17. Fieldwork 12th December 2014 – 5th January 2015.
Greg Halse/ Jen Gambarini